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Mon Jul 30, 2012, 05:02 PM

Chick-fil-A brand health dives 40 percent after anti-LGBT remarks

http://www.rawstory.com/rs/2012/07/30/chick-fil-a-brand-health-dives-40-percent-after-anti-lgbt-remarks/

By David Edwards
Monday, July 30, 2012 16:12 EDT

The Georgia-based fried chicken chain Chick-fil-A has taken at massive hit since its founder publicly announced that the company opposed equal rights for LGBT people, according to a recent brand analysis.

Market research firm YouGov found that Chick-fil-A’s BrandIndex score had fallen 40 percent nationally since Dan Cathy told the Baptist Press that his company was “guilty as charged” of funding groups that oppose marriage equality.

YouGov determined the BrandIndex score by averaging other measurements, including “quality, impression, value, reputation, satisfaction and willingness to recommend.”

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Reply Chick-fil-A brand health dives 40 percent after anti-LGBT remarks (Original post)
babsbunny Jul 2012 OP
Control-Z Jul 2012 #1
closeupready Jul 2012 #2
UnrepentantLiberal Jul 2012 #14
JNelson6563 Jul 2012 #3
sharp_stick Jul 2012 #4
ProdigalJunkMail Jul 2012 #7
MattBaggins Jul 2012 #20
GaYellowDawg Jul 2012 #29
ProdigalJunkMail Jul 2012 #38
sharp_stick Jul 2012 #39
ProdigalJunkMail Jul 2012 #40
phylny Jul 2012 #32
benld74 Jul 2012 #5
rocktivity Jul 2012 #6
physioex Jul 2012 #8
William769 Jul 2012 #9
japple Jul 2012 #24
Blanks Jul 2012 #25
4th law of robotics Jul 2012 #10
lobodons Jul 2012 #11
SoCalDem Jul 2012 #12
UnrepentantLiberal Jul 2012 #13
woo me with science Jul 2012 #15
R. Daneel Olivaw Jul 2012 #16
Initech Jul 2012 #17
Zoeisright Jul 2012 #18
girl gone mad Jul 2012 #19
Bluenorthwest Jul 2012 #21
ProdigalJunkMail Jul 2012 #33
Great Caesars Ghost Jul 2012 #22
99Forever Jul 2012 #23
SCVDem Jul 2012 #26
TNLib Jul 2012 #27
chknltl Jul 2012 #28
SDjack Jul 2012 #30
Lifelong Protester Jul 2012 #31
Chorophyll Jul 2012 #34
HopeHoops Jul 2012 #35
47of74 Jul 2012 #36
progressoid Jul 2012 #42
Motown_Johnny Jul 2012 #37
Blue Owl Jul 2012 #41
Apples85 Jul 2012 #43

Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:03 PM

1. Great!!

This is what is supposed to happen when people brag about their racism and stupidity.

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:04 PM

2. He's free to support bigotry against gay people, if he wishes.

We're free not to buy his product.

That's free speech, and its consequences.

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Response to closeupready (Reply #2)

Mon Jul 30, 2012, 05:52 PM

14. It's a beautiful thing.

 

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:14 PM

3. The invisible hand of the free market!1!



Sometimes the right people get swatted by it.

Julie

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:26 PM

4. It's to be expected

and it proves a point I've been making for years. If you run a business you should never pick a political side and make it the face of the business, it's just idiotic.

Unless your business caters very predominantly to one side of the spectrum or the other to begin with you will lose more business that you'll gain.

Chick-fil-A has always been known as a company run with a specific religious philosophy, hell you get religious tracts with the meal, but until now it's not been seen as being openly hostile to a specific group. Now this moron comes out and pretty much says. "Fuck this I don't care what anyone thinks I, and therefore my entire company hate all gay people and think that what they do in the privacy of their own homes is icky".

Now Sarah Palin and her constant companion Todd may have eaten at one of these overrated KFC ripoffs for the first time but I'll guarantee you that far more people drove by one thinking "Shit a chicken sandwich would be pretty good right now but I hate that asshole so I'll just go across the street and grab one from Popeyes".

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Response to sharp_stick (Reply #4)

Mon Jul 30, 2012, 05:31 PM

7. KFC ripoff?

Last edited Mon Jul 30, 2012, 05:35 PM USA/ET - Edit history (1)

Chick-fil-a has never been anything like KFC...with the exception of cole slaw...they really are/were about the sandwich and not pieces of chicken.

sP

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Response to ProdigalJunkMail (Reply #7)

Mon Jul 30, 2012, 06:41 PM

20. Their taste and seasonings is a KFC knockoff

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Response to MattBaggins (Reply #20)

Mon Jul 30, 2012, 07:19 PM

29. Nope, not even close.

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Response to GaYellowDawg (Reply #29)

Mon Jul 30, 2012, 08:34 PM

38. it's like they never even tasted one or the other... n/t

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Response to ProdigalJunkMail (Reply #7)

Mon Jul 30, 2012, 09:17 PM

39. Not really the point

when attempting to truly insult a piece of shit organization like chick-fil-a it's simply de rigueur to compare their product and or people to the current lowest common denominator. If I could have thought of a more well known and less respected brand than KFC I probably would have used that.

I personally don't care how good their chicken sandwiches are, those produced by my Mom would put them and the sky wizard that leads them to shame.

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Response to sharp_stick (Reply #39)

Mon Jul 30, 2012, 09:25 PM

40. i see...thanks. n/t

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Response to sharp_stick (Reply #4)

Mon Jul 30, 2012, 07:52 PM

32. I agree.

There's a vein care doctor's office that I was considering going to, until he put his "Allen/Hurt" signs up.

Nope.

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:28 PM

5. That's what happens when the chicken DOESN'T cross the road!

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:29 PM

6. And the sudden death of their VP of public relations

(link) might also have people wondering about how healthy Chick-fil-A is.


rocktivity

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:35 PM

8. Sweet...

The more spotlight that Caribou Barbie brings, the more the brand gets diminished.

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:36 PM

9. Hate is not a "Family Value".

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Response to William769 (Reply #9)

Mon Jul 30, 2012, 07:01 PM

24. Neither is intolerance, and those self-righteous, "x-tian" businesses

need to think about how they're going to pay the bills if they piss off half the population. Chick fil a is really big in the community where I live, promoting schools, clubs, and x-tian businesses, and they seem to do pretty well. On the other hand, Bojangles never does any of those things and their parking lot/drive thru needs to be twice the size just because their customers spill out into the main thoroughfare and block traffic, esp on the weekends. I think it's just because Bojangles' chicken is better--nice & spicy!

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Response to William769 (Reply #9)

Mon Jul 30, 2012, 07:03 PM

25. ...or at least it shouldn't be. It looks like its a Palin family value. eom

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:40 PM

10. Part of living in a free country

 

they are free to take a stand on any given issue and we are free to judge companies based on those stands.

They would have been wise to stay silent on this but I support their right to an opinion (even one I disagree with personally).

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:44 PM

11. But But they are catering an event at the GOP Convention

and having and Hucklebee and Palin are going lead an eat in day on Wednesday. SO, they do have that going for them.

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:49 PM

12. Here's the deal

You sell chicken sandwiches.. That's your business.. STFU about your own personal peccadilloes , UNLESS you can tolerate the push-back.

Keep your PR stuff middle of the road, cater to everyone, and insult NO ONE.. If you cannot do that, then start a private club in your dining room at home, and serve chicken to your nearest & dearest.

It's just that simple..



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Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:49 PM

13. Yes!

 

How do you like liberals now, fundie?

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 05:52 PM

15. Good. nt

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 06:09 PM

16. This is a lesson in how not to build/maintain your brand and how you should tell your CEO


to shut the hell up.

Damage done is slow to repair.

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 06:11 PM

17. Chik-Fil-A PR epic fail.

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 06:32 PM

18. Couldn't have happened to a bigger asshole.

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 06:38 PM

19. Really? People don't like being moralized to by the guy selling them waffle fries?

Whodathunkit?

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 06:50 PM

21. If all goes well, this chain could vanish before I ever have to even see one of them

No such thing as Hate Fil A around here. If nothing else this may prevent their expansion. Their apologists were going on about the 'franchise owners' but their franchises are fully owned by the company, the 'operators' have no equity stake at all. They pay chump change to be glorified managers of an industrial fryer.

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Response to Bluenorthwest (Reply #21)

Mon Jul 30, 2012, 07:52 PM

33. $190K per annum average...chump change?

Mitt, is that you?

sP

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 06:52 PM

22. Not good enough

 

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 06:58 PM

23. Well that didn't quite work...

.. out as the homophobic twit planned, now, did it?

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 07:05 PM

26. Silly name anyway

Never ate there and now I won't!

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 07:11 PM

27. Talk about a bad business.

EPIC FAIL!

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 07:18 PM

28. Good! I suggest they switch to flounder

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 07:25 PM

30. Dan built the business with his own two hands -- no help

from the government. Then, using just his mouth, he burned it to the ground.

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 07:27 PM

31. Hey, bitch slapped by the invisible hand!!

How's that going for you, Mr. Smuggety Smug??

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Response to Lifelong Protester (Reply #31)

Mon Jul 30, 2012, 07:57 PM

34. Perfect assessment!

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 08:00 PM

35. May it die a horrible death. CFA employees - McD's is hiring.

 

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 08:02 PM

36. Keep fucking that chicken, Mr. Cathy!

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Response to 47of74 (Reply #36)

Tue Jul 31, 2012, 08:15 AM

42. Ha!!!

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Response to babsbunny (Original post)

Mon Jul 30, 2012, 08:32 PM

37. Any chance that makes the interest they pay on loans go up?

Or is that just for when the (R)s fight over raising the debt ceiling?

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Response to babsbunny (Original post)

Tue Jul 31, 2012, 12:44 AM

41. Well Chick-fil-fuckin-A!!!

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